User Generated Content, The Cumulative Growth Effect and Organisational Intellectual Capital
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User Generated Content, The Cumulative Growth Effect and Organisational Intellectual Capital

Why are certain wiki articles longer in length than others? What drives users to contribute in the generation of user content? More importantly, how does this relate to organisations and social media? In this post, we answer these questions by examining the effect of the cumulative growth phenomenon on user generated content on Wikipedia, a social media channel, and see how organisations can cultivate this effect to increase organisation intellectual capital. Continue reading