International Social Media Marketing: Understanding the Culture
Read / Social Media and Organisations

International Social Media Marketing: Understanding the Culture

Is marketing to the local population the same as as marketing to the international population? In this post, we take a look at the three things organisations must consider before embarking on international marketing ventures through social media channels. Continue reading

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Our Two Cents on Sentiment Analysis
Read / Social Media Analytics / Social Media and Organisations

Our Two Cents on Sentiment Analysis

What is sentiment analysis? Is it useful to organisations and if so, how? These are just some of the hard-pressing questions we answer in this week’s post, giving our two cents on sentiment analysis. Continue reading

What are the Influences of Social Media on Individuals and Society?
Read / Social Media and Society / Uncategorized

What are the Influences of Social Media on Individuals and Society?

Until now, we’ve taken a look at the role of social media and social media analytics purely within an organisational context. However, in this post, we take a step out of the corporate world and examine how social media can both positively, negatively and unintentionally influence individuals and society. Continue reading