International Social Media Marketing: Understanding the Culture
Read / Social Media and Organisations

International Social Media Marketing: Understanding the Culture

Is marketing to the local population the same as as marketing to the international population? In this post, we take a look at the three things organisations must consider before embarking on international marketing ventures through social media channels. Continue reading

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What are the Influences of Social Media on Individuals and Society?
Read / Social Media and Society / Uncategorized

What are the Influences of Social Media on Individuals and Society?

Until now, we’ve taken a look at the role of social media and social media analytics purely within an organisational context. However, in this post, we take a step out of the corporate world and examine how social media can both positively, negatively and unintentionally influence individuals and society. Continue reading

User Generated Content, The Cumulative Growth Effect and Organisational Intellectual Capital
Read / Social Media and Society

User Generated Content, The Cumulative Growth Effect and Organisational Intellectual Capital

Why are certain wiki articles longer in length than others? What drives users to contribute in the generation of user content? More importantly, how does this relate to organisations and social media? In this post, we answer these questions by examining the effect of the cumulative growth phenomenon on user generated content on Wikipedia, a social media channel, and see how organisations can cultivate this effect to increase organisation intellectual capital. Continue reading