Is marketing to the local population the same as as marketing to the international population? In this post, we take a look at the three things organisations must consider before embarking on international marketing ventures through social media channels.
What is sentiment analysis? Is it useful to organisations and if so, how? These are just some of the hard-pressing questions we answer in this week’s post, giving our two cents on sentiment analysis.
We’ve dabbled in social networking analysis in the past but how is this concept applied within organisations? In this post, we take a look at exactly this!
Until now, we’ve taken a look at the role of social media and social media analytics purely within an organisational context. However, in this post, we take a step out of the corporate world and examine how social media can both positively, negatively and unintentionally influence individuals and society.
This week, we take a look at the ethics of personalised news feeds and information manipulation, and examine how and why companies do this.
Why are certain wiki articles longer in length than others? What drives users to contribute in the generation of user content? More importantly, how does this relate to organisations and social media? In this post, we answer these questions by examining the effect of the cumulative growth phenomenon on user generated content on Wikipedia, a social media channel, and see how organisations can cultivate this effect to increase organisation intellectual capital.
In this post, we take a look at text mining and how organisations can harness this to understand what their customers are thinking and saying!