Is marketing to the local population the same as as marketing to the international population? In this post, we take a look at the three things organisations must consider before embarking on international marketing ventures through social media channels.
What is sentiment analysis? Is it useful to organisations and if so, how? These are just some of the hard-pressing questions we answer in this week’s post, giving our two cents on sentiment analysis.
We’ve dabbled in social networking analysis in the past but how is this concept applied within organisations? In this post, we take a look at exactly this!
In this post, we take a look at text mining and how organisations can harness this to understand what their customers are thinking and saying!
Social media has been used extensively in organisations for predominantly marketing and customer relationship purposes. However, stepping beyond this realm, is it possible for organisations to use social media technology for internal purposes? And if so, how?
In this post, we help organisations to determine which type of social media engagement strategy is most suitable to their needs!
Why are organisations now hopping onto the social media bandwagon? We take a look at some of the drivers influencing an organisation’s adoption of social media.