What are the Influences of Social Media on Individuals and Society?
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What are the Influences of Social Media on Individuals and Society?

Until now, we’ve taken a look at the role of social media and social media analytics purely within an organisational context. However, in this post, we take a step out of the corporate world and examine how social media can both positively, negatively and unintentionally influence individuals and society. Continue reading

User Generated Content, The Cumulative Growth Effect and Organisational Intellectual Capital
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User Generated Content, The Cumulative Growth Effect and Organisational Intellectual Capital

Why are certain wiki articles longer in length than others? What drives users to contribute in the generation of user content? More importantly, how does this relate to organisations and social media? In this post, we answer these questions by examining the effect of the cumulative growth phenomenon on user generated content on Wikipedia, a social media channel, and see how organisations can cultivate this effect to increase organisation intellectual capital. Continue reading