In this post, we take a look at text mining and how organisations can harness this to understand what their customers are thinking and saying!
TED Talk Time! We look to internet activist Eli Pariser to learn about more the “Filter Bubble”
Why are certain wiki articles longer in length than others? What drives users to contribute in the generation of user content? More importantly, how does this relate to organisations and social media? In this post, we answer these questions by examining the effect of the cumulative growth phenomenon on user generated content on Wikipedia, a social media channel, and see how organisations can cultivate this effect to increase organisation intellectual capital.
Social media has been used extensively in organisations for predominantly marketing and customer relationship purposes. However, stepping beyond this realm, is it possible for organisations to use social media technology for internal purposes? And if so, how?