In this post, we take a look at text mining and how organisations can harness this to understand what their customers are thinking and saying!
Is marketing to the local population the same as as marketing to the international population? In this post, we take a look at the three things organisations must consider before embarking on international marketing ventures through social media channels.
What is sentiment analysis? Is it useful to organisations and if so, how? These are just some of the hard-pressing questions we answer in this week’s post, giving our two cents on sentiment analysis.
In this post, we turn the spotlight on a social media tool that is used widely in many organisations – Yammer! Check it out now!
Read our blog on organisational network analysis but want to learn more? Well look no further because we’ve found just the right video for you!
We’ve dabbled in social networking analysis in the past but how is this concept applied within organisations? In this post, we take a look at exactly this!
Until now, we’ve taken a look at the role of social media and social media analytics purely within an organisational context. However, in this post, we take a step out of the corporate world and examine how social media can both positively, negatively and unintentionally influence individuals and society.
This week, we take a look at the ethics of personalised news feeds and information manipulation, and examine how and why companies do this.